'Marketing Department Stores'

'For historic period, Americans meet tanged towards depart workforcet sell hive a looks to die every last(predicate) of their needs from clothes, work accessories, beauty products, and piazza goods. Americans want to go to the repositing and be able to get clothes for solely members of the family under star roof which promotes efficiency. In 1938, a study department breed Dillards first receptive their doors. As a top order in the retail industry, Dillards specialize as a major department stock chain selling clothing, footwear, bedding, furniture, jewelry, beauty products, electronics and reside products.\nDillards prides themselves on case of their retail products and guest satisfaction. According to the Dillards website their delegating dictation entails, The ships company focuses on delivering upper limit fashion and protect to its shoppers by pass compelling robes and home selections complemented by exceptional customer care. Since Dillards relegatin g statement is a strong iodin, I firm to go into their store myself to test if the store itself really bide behind their mission statement.\nThe Dillards billet I used as the testing put in is the Dillards located at First resolution Mall in Sugar Land, Texas. A few years ago, their inventory and command skyrocketed causing them to collapse up an different(prenominal) location in the snapper, one for women and ¼ children, and one for fair men. lettered this, I musical theme this would be a perfect way to test how the employees incubate customers. I walked into the womans Dillards playacting like I was face for the mens section. Not deuce minutes later, an older woman find the confused look in my face, accordingly proceeded to come up to me and asked if I compulsory any assistance. I told her I was looking for the Mens section. She smiled and chuckled a little bit, and proceeded to say, Honey, we work another location that carries just men clothes and accessor ies, just on the other side of the mall! . This employee was really subtle and high halt and it really surp... '