Challenges Faced by the TCL of Household Brands

From the political purview, Chinas accession to the WTO, the conflict of home appliances grocery lead be growing TCL leave alone have to evaluate the challenge of many household brands. These challenges will bring our goods to exchange a bear-sized impact. Now farmers atomic number 18 getting richer, the uptake direct increases. Later there will be to a greater extent and more stack use appliances.From economic factors, the current municipal economic impact of the economic crisis is non extensive, only gradually changed the internal saving was getting better and better, the city mountain and rural mountains spending power is increasing, but because the more tired goods more footing increases Fast, so spate contain the horizontal surface of electronic products become low. From technical factors, the nation now need more and more domestic TV, the products argon constantly updated.However, the domestic action technology of new technologies, is passive smaller than the level of international deed technology, production technology, we may be large-minded blow, and perhaps only get a small fee. From the social and cultural factors, Chinas commonwealth structure is complex, each of the requirements for electronic products ar non the same, especially for mobile earpiece consumption among young people distinguish for a large position.The consumption level of each person is different the products are not the same need, so that people differ greatly in need of electronic products. As a large electronics company, TCL has been facing a lot of competitors. palm in plasma, Panasonic, 20% securities industry persona and become commercialise leader, Panasonic is the vanguard of technology with technology. In the LCD TV market, market share reach of rootage place, aggressively at 28% of the market occupies the southward place.The stolen Chang Hong is the first to enter the field, and put the largest companies, in terms of Chang Hongs rear -projection TV screen, functionality and harm point of view still holds in the countrys most eye-catching position. For TV, the buyer has a strong bargaining power, because most buyers of TV consumers, individual consumers will be truly concerned about product prices. TV is not a necessity in life, is increasingly supported by computers and new(prenominal) electronic information products to replace, consumers are not eager to buy.Many electronics manufacturers, greatly reduced in order to seize the market price of the TV as an electronic information products consumers great choice, convenient transmit of information, the information consumers want to know the market very easily. TCL is the internal environment from the pursuance points. TCL lot of resources, from the tangible assets of view, TCL Company proceed the production of emerging products. Many people like TCLs electronics products.TCL latest production of LCD TVs, to protect peoples eyes, can as well as reduce the en ergy consumption of the TV. From the perspective of intangible assets, TCL won many awards. For example, in 2009, received 60 years in China Brand Image deliver TCLs brand value in 2009 for the first time exceeded 400 billion Yuan. ?(Docin, 2011) TCL has a very good team, TCL of all employees are aware, do not build an internationally competitive corporate culture, can not become internationally competitive enterprises.