Unit 20: Promoting Health Education- P1

Unit 20 Promoting Health Education- P1 In this unit I am going to rationalize three polar wooes to promoting Health Education the three approaches I am going to explain are clutch Media, Community cultivatement and dickens expression Communication. The introductory approach to promoting heath Education is hoi polloi Media. -Mass media-any written, printed, visual, electronic, auto-visual media developed to reach sight auditory sense and the public. -Audience segmentation-division of a population into a more homogenous concourses ground on similarities in offices, beliefs and knowledge.This allows greater impact of the message. It is function mainly in promoting Health Education to shake public knowingness about a particular difficulty or issue, Stress the ill- effect of unwellnessy behavior and the emoluments of baulk behavior. Mass Media fundament be found anywhere and everywhere. Just a few of the umpteen disparate types of Media are, Television, Radio, bill boards, Posters. There fork over been many diametrical in effect(p) National wellness campaigns much(prenominal) as Physical activity, diet, smoking, pith disease, sexually transmitted infections and mental wellness.There are many diametrical ways of approaching promoting wellness precept such as, planned campaigns and advertising. This has the avail of tar upriseing a wide purpose consultation and may be spare to meet specific objectives. Unpaid publicity, this may be low toll campaigns that may seem to append greater credibility to the target audience. Mass media disregard use many different approaches to promoting wellness raising. Some of the ways you could promote wellness fostering is fear, or so campaigns use fear to get the message across and for it to fork up effect such as, smoking and the effects such as cancer.An Example of a dope media campaign employ to promote wellness pedagogy is the NHS Anti-smoking campaign that featured a estimate of medi a approaches such as very graphic posters and television advertisements such as The Id do anything advertisement. These types of advertisements are designed to motivate smokers to abdicate and by featuring the children of smokers singing Id do anything from the musical Oliver with the endline Your kids would do anything for you. Why dont you stop smoking for them? I conceptualize that this type of approach would contribute a very positive payoff with a number of people giving up smoking, The outcomes from this NHS campaign would be measured by Engagement and response, Daily/weekly call figures, issuance of NHS Quit Kits ordered and Web stats unique visits, time spent on site, number of page views An different mass media approach would involve wellness educators working to encourage healthy lifestyles and well be by educating individuals and communities.They create awareness on subjects that can prevent diseases, injuries, and other health problems. Health educators examine to prevent illnesses by informing individuals and communities about health-related topics, such as straitlaced nutrition, the importance of calculate, how to avoid sexually transmitted diseases, and the habits and behaviours necessary to avoid illness. The returns of employ mass media to promote health education are that you can raise important issues and create awareness about them.Mass media is likewise a good way to get people thinking about and discussing the issues, it is also a good way of reaching a large audience and a scatter gun approach can be employ. On the other hand there are a few disadvantages of employ mass media to promote heath education, such as cost usefulness. Mass media can be very cost effective and have naughty costs such as advertising. A Scatter gun approach and it may not be as effective as a direct approach. Sometimes you cannot gravel out who the message is coming from and it is only ane way chat.You also cant see the outcomes or tell if it h as been effective for a very long time. general I suppose that the use of mass media in health procession is widely apply. It can be use locally, regionally and interacross the country. But the outcomes of some mass media campaigns are yet to be realized and to be proven as undefeated or unsuccessful. Mass media is one of the main approaches utilize in health promotion and its lack of success may be due to its oversimplification or segmented view of health and well-being.The second approach to promoting Heath Education is Community development. -The process whereby people who are marginalized or vivacious in poverty work together to identify their expects, create change, drill more influence in the decisions which affect their lives and work to mitigate the flavor of their lives, the communities in which they live, and the society of which they are part. Community development involves changing the relationships amid ordinary people and people in positions of power, so th at everyone can train part in the issues that affect their lives.It starts from the principle that within any residential district there is a wealth of knowledge and experience which, if used in creative ways, can be channeled into collective action to achieve the communities in demand(p) goals. Community development is used to promote health education because the problems can be directly targeted and hit. Community development is used to target issues such as environment issues, ho victimisation, crime, pollution, support and isolation. By improving these issues you can repair the health issues that have become a consequence, Such as smoking, alcohol, drugs, filter out, exercise and crime. See diagram belowA further approach to company development could involve a multiagency approach. The multiagency approach could involve the Government, local authorities, health trusts, the police, schools and other agencies all co-operating to achieve one outcome within a friendship. You can promote heath education by targeting an individual group such as children, new(a) people, families and the elderly. It would involve the entire agencys working together effectively, putting children, preteen people and their families at the sum total of decision making in order to meet their needs and improve their lives.An fashion model of using community development to promote health education could involve starting a group meeting in a local community centre and doing sport activities. Or the local council providing apologise health facilities for the community such as Hall Classes that could vary from oxidative sessions or keep fit sessions that could involve using the wide campaign of equipment available at all the sports centers throughout the borough. The session aims could be to develop fitness, weight control, balance, and coordination, fun and group interaction.There are many advantages of using community development to promote health education such as working to improve peoples living environment. Providing a rough-cut effort that brings the community together. It can also improve self applaud and make people have a can do place and empowers the community. It is also effective because it can be done on an effective small exfoliation. I. e. 1-1 or 1-10 and you can be given the feedback automatically. Another benefit may be that it is not cost effective because you could use resources from the mass media such as leaflets, posters or videos.On the other hand the disadvantages of using community development to promote health education are having to have a number of people that are committed for it to have an effect, and some people within the community may have a minus attitude and chance as if change is not possible. Others may face on other people to fix the issues and you may not be able to evaluate the outcomes to see the effectiveness. Another problem may be that the message may not reach everybody within the community or people may hold back on their feelings or opinions.Overall I swear that Community development is an effective way of promoting health education because it can be used within a community to target a specific area or health problem that may need attention, such as poor housing. I believe that by addressing the main problems you can also target the health problems that have become a result of this. The final approach to promoting health education is devil-way communication. -Two-way communication uses communication to negotiate with publics, resolve conflict, and promote mutual understanding.Two way communication is used to in promoting health education mainly to discuss health issues that may affect certain individuals. Two way communication involves one person having a thought and then sending that message to the person who is affected. The receiver then processes the message and gives the feedback. This circle continues until a positive outcome has been achieved. Two way communicatio n whole shebang by only addressing it to a certain individual whom it may concern such as a doctor to a patient.Its effectiveness depends on the way it is addressed to the receiver because people with different ages may need to be spoken to differently such as a young child would be spoken to in a different life of voice or manner compared to an adult. Two way communication is used to promote health and social care in many different ways. It involves basic talking and listening, this can be a very effective simple way of making a positive change. Body get out-in can also contribute to the outcomes of health promotion because if the health actor shows open, positive body language and shows interest in the feedback they are receiving.This leave show a positive attitude and may have a positive effect because the person who it concerns will feel supported. Two way communication could also be used in the form of leaflets, earn or posters detailing some basic information about the health promotion. Two way communication can also be used to promote health education presented as E-communication by using Email, Facebook and Video. An compositors case of using two way communication to promote health education could involve Voluntary constitutions promoting a health message within a school such as an anti-drugs campaign.The Public Health Agency run an anti drugs campaign called Your body, your life, your choice this campaign was acknowledged that young people had to make up their own minds about drug use. The campaign works to provide young people with accurate information on the dangers of drugs, and to influence the attitudes of young people so that they are prepared and taught not to experiment with drugs. The target audiences for this campaign are 10-13 year olds and 14-17 year olds and parents. There are many advantages of using two way communication to promote health education.An advantage of using two way communication is that it can be used on a very che ap, small scale basis such as a 1-1 or a 1-10, you can also be given direct feedback. Sensitive issues can also be discussed amid two people. I also think that it is an advantage that the target audience can be chosen to meet the specific health promotion needs, such as aiming an anti-cannabis campaign at 16-19 year olds. On the other hand I think that the disadvantages would be that it may not have the same effectiveness as the mass media approach because it is only being used on a small scale.I also feel that it is very limited at what health promotions can be used for what audience. Another disadvantage is that I feel that it would be hard to stress the delayed gratifications to the audience and I think that people would rather train the instant gratifications. Overall I think that using two way communication to promote health education is a good sentiment because it can be used on a small scale and private, sensitive issues can be discussed. I also think that it is a good eff ective way of promoting health education because the issues can be targeted and hit where it will make the biggest impact such as in schools.On the other hand I think that this way of promoting health education may not be as effective as the mass media approach because the mass media approach can reach a wider audience. Health Promoters Health promoters work to promote a positive attitude about keeping healthy, living a healthy lifestyle, preventing illness, and preventing any live illness from becoming worse. Health promotion covers many different health issues such as diet, obesity, smoking, exercise, alcohol, preventing heart disease, cervical screening, breast screening, sun and health ect.Health promoters can be found both local and nationally an example of a local health promotion is Refresh let go of leisure, Anyone who lives, works, is in full time education or whose GP suffice is in Blackburn with Darwen qualifies for free leisure. This campaign depends on the use of mas s media, two way communication and community development. An example of a national health campaign is the NHS Anti smoking campaign, this is a national campaign because it was used across the country and across Ireland and Scotland.This campaign mostly depended on the use of mass media but also used two way communication and community development to create a more effective outcome. An example of a international Health promoter is, The World Health Organization (WHO) this health promoter is the coordinating authority for health within the coupled Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, and monitoring and assessing health trends.