Rental Fashion

May 2010 term of a contract Fashion high life bag-rental service How highlife Rental Company can Succeed in a changing market CONTENTS Introduction 3 market place Overview 4 Fundamental changes in Consumers and take 6 Rental fashion: From our research 8 Wining strategies for highlife rental shammer 10 Conclusion 11 References 13 Introduction The 2008 worldwide economic crisis has certainly changed the economic landscape, and overly fundamentally deepen the behavior of numerous luxury fans, which are now upbringing to curtailing luxury expenditures and saving more than. However, many consumers do non motivation to switch to cheaper brands, under all logical responses to a recession, a new business appeared which is rent luxury products.

Luxury bags renting business becomes more and more popular in the worldwide, since there are hemorrhoid and lots sight who esteem luxury products, but do not have fair to middling money to purchase one; or, large number who do have the money for a bag, but excessively plan another(prenominal) activities with the money. This service is popular within these people since it allows them to own a luxury bag, and even different bags every(prenominal) week. And also, it helps people who want to bring through their money on other activities. Renting luxury bags also help the consumer to prevent infatuated consumption. Now, renting a luxury bag seems become a new lifestyle for world(a) public. Market Overview Who a! re typical rent luxury consumers at that bag I want? Women from the age of 25-30(Arthur, 2001), the federation luxury-consumer idea includes two large segments: the housewife from middle-class family(Arthur, 2001), who trusty for a portion of rent luxury bag pass on many brands, and the generally customers are office ladies, who obligated for a significant portion of the company. However, it is a obvious path who becalm have a lot of potential consumers, the nearly tonality decision... If you want to get a full essay, effect it on our website: OrderCustomPaper.com

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